Leonie McKeon is a Negotiation Expert, International Author, Expert in the 36 Strategies (derived from Sun Tzu, 'The Art of War'), China-Educated Strategist, Business Consultant, Keynote Speaker, and Workshop Presenter. In addition to her tertiary qualifications in Anthropology and Business, Leonie is is well travelled and extremely street wise.
She has lived and worked in the Greater China Region for several years where she learnt Mandarin Chinese, and observed the mastery of Chinese negotiation strategies in business and daily life. She realised that for Chinese people, negotiation is a normal practice of everyday life. The Greater China Region is full of markets where people are always doing a deal. They may be simply bargaining for the price of vegetables and other essential daily items or something as large as a business or property. Consequently, Chinese people learn to negotiate from a very young age and continue this practice in their daily activities.
The 36 Strategies are usable in any Western business environment as well as when negotiating with Chinese people. Leonie is a world expert on the interpretation and usage of the 36 Strategies in the contemporary business world. The 36 Strategies are not only the keys to understanding Chinese thinking and behaviour, these Strategies are also the gems that can turn Western people into expert negotiations.
To share her unique knowledge about the use of these clever Strategies, Leonie has systematically unpicked each of the 36 Strategies. Through this unpicking, she has identified modern day examples of how each of these strategies are used.
Leonie enables people to feel confident playing the game of negotiation, and therefore be able to enjoy negotiating with Chinese people or in any other business environment.
She has lived and worked in the Greater China Region for several years where she learnt Mandarin Chinese, and observed the mastery of Chinese negotiation strategies in business and daily life. She realised that for Chinese people, negotiation is a normal practice of everyday life. The Greater China Region is full of markets where people are always doing a deal. They may be simply bargaining for the price of vegetables and other essential daily items or something as large as a business or property. Consequently, Chinese people learn to negotiate from a very young age and continue this practice in their daily activities.
The 36 Strategies are usable in any Western business environment as well as when negotiating with Chinese people. Leonie is a world expert on the interpretation and usage of the 36 Strategies in the contemporary business world. The 36 Strategies are not only the keys to understanding Chinese thinking and behaviour, these Strategies are also the gems that can turn Western people into expert negotiations.
To share her unique knowledge about the use of these clever Strategies, Leonie has systematically unpicked each of the 36 Strategies. Through this unpicking, she has identified modern day examples of how each of these strategies are used.
Leonie enables people to feel confident playing the game of negotiation, and therefore be able to enjoy negotiating with Chinese people or in any other business environment.
Workshop & Events
Leonie delivers workshops on the interpretation and usage of the 36 Strategies... Read More |
Keynote Speaker
You will be surprised, motivated, and entertained by Leonie’s presentations. Learning how to use the 36 Strategies... Read More |
Books
Leonie is an international author who writes about how to use 36 Strategies for negotiating in any business environment... Read More |
Videos
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